We invest your ads budget correctly!

Google Ads (formerly Google Adwords) is by far the most popular SEA system in the world and is constantly being expanded and optimized with new applications by Google. Billing can be done either by pay per click (PPC) or by CPM (per thousand impressions) in the Google Display Network (GDN). The structure of a Google Ads account is hierarchical by campaigns, ad groups and keywords. You assign keywords to the ad groups, for which you determine a CPC. This CPC, in conjunction with the Quality Score, determines the ranking of the ads. Using search terms to target ads was a brilliant idea that made Google one of the most successful companies in the world. Over 80% of Google's total revenue is now generated through the Ads advertising system. This simple principle served multiple needs of many advertisers at once. On the one hand, campaigns could be further optimized after the start and one was no longer dependent on interdisciplinary experts such as media agencies and marketers. Everyone is able to advertise themselves with the help of Google AdWords. A hitherto unique model. In addition, placing text ads in search engines combines advertising with pull marketing. Search engine users can be clearly identified as potential customers by entering a keyword or search term, which makes Google AdWords an incomparably effective marketing tool, insofar as you book and optimize the right keywords.